2016 Holiday Specials

Deal #1: Get a lure gift package with your next order! This December it seems we’ve been bitten with a giving bug! From now until December 31st, get your choice of lure gift package on all qualifying online orders. Deal #2: Get a free Salmo lure for every 4 you buy! There’s never been a […]

Four New Westin Lures

New Westin Lures: Monster Fly, Flat Matt, Sonic 360 & more!

Spring is in various stages of making an appearance, depending on where you live. Our friends further south may be sharpening lawn mower blades but we still have white stuff on our lawns and lakes. But that hasn’t slowed us down! We are in the process of bringing you a number of exciting new Westin […]

2015 Fishing Tournaments Recap

While winter is being a little coy this year, it’s without a doubt that the open water fishing tournament season is over. In this current state of limbo – before ice fishing season officially kicks off – what else is there to do but to reminisce about the great time we had this summer? In […]

Chubby Darter Lures

Chubby Darter: Everything You Need to Know – Part 1

As summer turns to fall and boats sadly return to storage, we have two options: lament over the frigid temperatures and shorter days or begin prepping for the ice fishing season! The latter sounds considerably more fun, don’t you think? By now, the name Chubby Darter should be synonymous with ice fishing but for the […]